As a content strategist for Florida International University, one of my main goals was to create a social media presence for the Chapman Graduate School of Business … More Starting a Business LinkedIn Page
While it may seem easy to create an account and start posting – you need a plan if you’re going to grow a successful, follower-filled, engaging account … More Starting a Social Media Account from Scratch – Creating a Social Media Plan
Whether you’re starting a content journey or in a creative rut, I have some ways to generate hundreds of content ideas for written content … More Brainstorming Content Ideas
Need a free content calendar template? No worries … More Free Social Media Content Calendar Template: Learn How to Batch and Optimize Content
Welcome to the first edition of “A[d]s Seen in Miami,” where I’ll talk about some of my favorite advertisements I’ve spotted around South Florida … More A[d]s Seen in Miami – 001
Twitter is definitely a platform that doesn’t receive as much credit as it should. Twitter makes way for genuine engagement and once you leverage it correctly, you’ll see great results … More How to Leverage Twitter in Your Marketing Plan
What makes influencer marketing work? And how can it go terribly wrong? … More Influencer Marketing: Is It Worth It? The Pros and the Cons.