Resume

Emily Rodriguez

Copywriter | Content Creator | Strategist | Manager

Work Experience

Western Atlantic University School of Medicine – Director of Digital Marketing                  
June 2021 – Present

  • Work with the Chief Marketing Officer, Admissions stakeholders, and other team members to develop and execute digital marketing strategies that engage target audiences and drive qualified prospective student leads and applications for WAUSM and the Medical Advancement Preparatory Program (MAPP)
  • Manage WAUSM’s digital properties, including website, social media channels, and landing pages
  • Research and help select web-based tools and vendors (e.g. Content Management System, Digital Asset Management System, web applications, fulfillment, etc.) to improve department and organizational efficiency
  • Manage the development and reporting of digital metrics; monitors and tracks social media and other digital marketing analytics utilizing ongoing dashboards to measure progress and maximize ROI
  • Partner with contracted media agency to: evaluate results of digital campaigns; optimize and enhance promotional campaigns; offer actionable insights based on campaign performance
  • Lead the digital creative process working collaboratively with internal stakeholders (marketing, admissions) and external agencies/freelance resources from requirements definition to final production, including landing pages, website content, emails, advertising, and other interactive media
  • Work with the Director of Multimedia Production in the execution of recruitment events across digital and social platforms, including webinars and livestreams
  • Lead management of marketing-related web requests, including day-to-day website content updates, making process improvements as needed
  • Create efficient processes and demonstrates effective project management to drive execution of digital initiatives
  • Ensure all digital work is consistent with the established institutional brand guidelines
  • Ensure best practices are followed in all areas of digital marketing; employ cutting edge tactics to increase brand awareness among desired audiences

Data Meaning – Marketing Manager                                                                              
March 2021 – June 2021

  • Collaborate with the executive team to set the marketing strategy and goals for the business
  • Oversee budget of the marketing department
  • Work with marketing teams from some of the largest data analytics software companies, including Alteryx, Tableau, MicroStrategy, Snowflake, and others, to generate and target leads and host webinars
  • Manage the design and production of promotional materials by overseeing a team of content creators
  • Maintain content calendar and oversee creation and execution of social media content, including LinkedIn and YouTube
  • Create and distribute all email campaigns for both the English and Portuguese audience
  • Oversee digital ad campaigns on LinkedIn and Google
  • Research and analyze market trends and competitors
  • Track effectiveness of marketing campaigns and report findings to the executive team
  • Oversee the company’s attendance at events, such as trade shows, conferences, and festivals

Florida International University – Junior Content Strategist                            
July 2019 – March 2019

  • Assist in developing and implementing lead-generation marketing efforts with respect to digital marketing, social media campaigns, and search campaigns for sixteen (16) of the College of Business graduate programs
    • Assisted with launch of four (4) new graduate programs
  • Established an online presence for the graduate college by launching their LinkedIn and YouTube accounts, including strategizing and creating a variety of content for each respective platform
  • Design and manage brand assets, including but not limited to graphics, email templates, digital ads, social media ads, webpages, and landing pages to produce and convert leads
  • Assist in the development and maintenance of websites and landing pages to enhance usability, visitor experience, and optimize search engine results (SEO)
    • Established the graduate college’s Insights website that features long-form articles with a range of topics related to each program or leadership development to improve SEO
    • Wrote over 30+ articles for launch of website and edited articles submitted by professors or other outsourced writers
    • Increased leads’ time on websites by 20%
    • Had a 10% increase of leads generated through event registrations
  • Maintain digital standards including accuracy and quality of content in alignment with overall brand policies
  • Manage email campaigns including but not limited to design, content creation, copywriting, and managing target audiences
    • Target audiences ranging from 300-100,000
    • Increased open rates 15-30% for most campaigns
    • Increased event attendance by 10%
  • Collaborate with team members to audit and improve existing digital channels and processes, including interaction and graphic designers, account managers, and student assistants.
  • Use data collection and analytics to optimize returns, test strategies, evaluate user experience and touch points, and create content
  • Create, maintain, analyze, and improve Google Ads search campaigns
  • Interpret media/communication administrative rules and policies and recommends new and improved programs and/or technologies to effectively manage educational media/communication administration
    • Help developed policies for a brand standard within the graduate college

Nova Southeastern University – Assistant Director, Student Communication and Services
August 2017 – April 2019

  • Assist departments in the Division/College with planning, developing, and implementing communication plans and design content output to increase student engagement and attract prospective students
    • Create marketing material including flyers, videos, photographs, newsletter articles, mass email communications, and other website content
  • Assist in the identification of integrated communication strategies and services that keep students abreast of university events
    • Increased readership for student e-newsletter, SharkFINS, by 20%
    • SharkFINS website
    • SharkFINS e-newsletter sample
    • Increased readership for students in campuses such as: Davie, Tampa, Jacksonville, West Palm Beach, Orlando, Miami, and Fort Myers
  • Collaborate with university units and leveraged the university’s other communication platforms to create and deliver consistent messages
    • Work with offices like Academic Advising, Career Development, Campus Life and Student Engagement, Student Leadership and Civic Engagement, Orientation, Razor’s Edge Premier Scholarship Programs, Public Relations and Marketing, Tutoring and Testing, Veterans Affairs, Student Media, Regional Campuses, Recreation and Wellness, Title IX, Title V, International Affairs, Student Accounts Office, Alvin Sherman Library, and Athletics
  • Assist in creating and implementing new and emerging high-impact communication strategies that engage current and prospective students
    • Helped coordinate the implementation of the SharkHub portal to ease the communication amongst student organizations, students, and university offices
    • Created reports such as student event attendance and student organization rosters
    • Created and managed all Division/College social media through social listening and social monitoring
  • Write, edit, and organize a wide range of written and web-based content to ensure that it aligns with the university’s editorial standards
  • Work with departments within the Division/College for website content updates and site improvements
  • Provide support for university events
  • Serve as a central resource for any technology-related needs for the Division/College
  • Develop feedback mechanism and analyze results to resolve problems and determine opportunities for further improvement
  • Maintain NSU website pages for all of the Division/College and trained individuals on website management
  • Supervise a team of four photographers and videographers
  • Work with the Card Office and the Office of Institutional Effectiveness to track attendance at all division events and student organization rosters and produce engagement reports for the Dean of the College of Undergraduate Studies and VP of Student Affairs

Hult International Business School – Recruitment Marketing Coordinator
July 2015 – July 2017

  • Plan recruitment events, such as information sessions, webinars, and school tours in Latin & North America including booking professors/speakers, venues, hotels, flights, creating itineraries, and menus
  • Manage the school’s event website
  • Maintain Salesforce campaigns and reports updated with upcoming events, email deployment schedules, and student information
  • Keep inventory of all marketing materials in Miami and Boston office and distribute them to all recruiters and educational fairs
  • Create mass marketing emails in English and Spanish for all events and interviews using HTML coding that are sent to over 100,000 students and alumni

Skills & Certifications

  • Speak, read, and write Spanish (fluent)
  • Proficient in programs like:
    • Customer Relationship Management (CRM) systems: Salesforce, Radius by Campus Management
    • Email Service Providers (ESP): ExactTarget (Salesforce), Radius by Campus Management, MailChimp
    • Enterprise Resource Planning (ERP) systems: Banner by Ellucian
    • Web Content Management Systems: WordPress, Wix, Cascade
    • GradesFirst
    • Adobe Photoshop, Adobe Lightroom, Premiere Rush
    • Canva
  • Expert social media content creator and strategist: grew an Instagram account to 20k+ followers in less than a year by creating video content daily, including filming and editing. Works with various brands and organizations to share and promote their products/services.
  • HubSpot Academy – Social Media Certified
  • Google – AdWords & Analytics Certified 
  • Knowledgeable in:
    • HTML
    • Photography and DSLR cameras
    • Graphic Design
  • AP Style expert

Education

Certificate in Digital Marketing for Marketing Professionals – Completed in Oct. 2020
Specialized in: Advanced SEO, Advanced Web Analytics, Advanced Website Conversion Rate Optimization, Advanced PPC, Programmatic Buying, Display Advertising, Social Media, Mobile Marketing, and Email Marketing.
University of Georgia, Atlanta, GA

B.B.A., Marketing – Graduated 2017
Florida International University, Miami, FL


Published Works

FIU Business Now Magazine
Jackson CIO Shares Health System’s Response to COVID-19. FIU Business Now. Fall 2020