Resume

Digital Marketing Manager

Strategizes and executes innovative marketing-related projects that advance the objectives of a business and align with its overall mission and goals.

Campaign Management | Copywriting | Website Management | Social Media Management | Content Creation  | Newsletter Writing and Management | Mass Email Communications | Data Collection & Analysis | Lead Generation | Search Engine Optimization | Cross-Functional Team Management


Work Experience

Florida International University – Junior Content Strategist                            
July 2019 – Present

  • Assist in developing and implementing lead-generation marketing efforts at the tactical level and with respect to digital marketing, social media campaigns, and search campaigns for eleven (11) of the College of Business graduate programs
    • Established the graduate college’s personal Instagram, Facebook, YouTube, and LinkedIn accounts
  • Designs and manages brand assets including but not limited to graphics, email templates, digital ads, social media ads to produce and convert leads
  • Assists in the development and maintenance of websites and landing pages to enhance usability, visitor experience, and optimizing search engine results (SEO)
    • Established the graduate college’s “Insights” articles: long-form articles with a range of topics related to each program to increase SEO
    • Increased leads’ time on websites by 20%
    • Had an increase of leads generated and event registrations through landing pages.
  • Maintain digital standards including accuracy and quality of content in alignment with overall brand policies
  • Manages email campaigns including but not limited to design, content creation, copy-writing, and targeting prospects
    • Target audience ranging from 300-90,000
    • Increased open rates 10-15% for most campaigns
    • Increased event attendance by 10%
  • Collaborates with team members to audit and improve existing digital channels and processes
  • Use analytics and tracking to optimize returns, test strategies, and evaluate user experience and touch points
  • Develops and maintains tracking codes to analyze marketing strategies
  • Create, maintain, analyze, and improve social media campaigns and Google Ads search campaigns
  • Assists in the creation of content strategies based on metrics and analytics
  • Create clear, user-friendly online content for digital presence
  • Interprets media/communication administrative rules and policies and recommends new and improved programs and/or technologies to effectively manage educational media/communication administration
    • Help developed policies for a brand standard within the graduate college

Nova Southeastern University – Assistant Director, Student Communication and Services
Aug. 2017 – Apr. 2019

  • Assist departments in the Division/College with planning, developing, and implementing communication plans and design content output to increase student engagement and attract prospective students
    • Create marketing material including flyers, videos, photographs, newsletter articles, mass email communications, and other website content
  • Assist in the identification of integrated communication strategies and services that keep students abreast of university events
    • Increased readership for student e-newsletter, SharkFINS, by 20%
    • SharkFINS website
    • SharkFINS e-newsletter sample
    • Increased readership for students in campuses such as: Davie, Tampa, Jacksonville, West Palm Beach, Orlando, Miami, and Fort Myers
  • Collaborate with university units and leveraged the university’s other communication platforms to create and deliver consistent messages
    • Work with offices like Academic Advising, Career Development, Campus Life and Student Engagement, Student Leadership and Civic Engagement, Orientation, Razor’s Edge Premier Scholarship Programs, Public Relations and Marketing, Tutoring and Testing, Veterans Affairs, Student Media, Regional Campuses, Recreation and Wellness, Title IX, Title V, International Affairs, Student Accounts Office, Alvin Sherman Library, and Athletics
  • Assist in creating and implementing new and emerging high-impact communication strategies that engage current and prospective students
    • Helped coordinate the implementation of the SharkHub portal to ease the communication amongst student organizations, students, and university offices
    • Created reports such as student event attendance and student organization rosters
    • Created and managed all Division/College social media through social listening and social monitoring
  • Write, edit, and organize a wide range of written and web-based content to ensure that it aligns with the university’s editorial standards
  • Work with departments within the Division/College for website content updates and site improvements
  • Provide support for university events
  • Serve as a central resource for any technology-related needs for the Division/College
  • Develop feedback mechanism and analyze results to resolve problems and determine opportunities for further improvement
  • Maintain NSU website pages for all of the Division/College and trained individuals on website management
  • Supervise a team of four photographers and videographers
  • Work with the Card Office and the Office of Institutional Effectiveness to track attendance at all division events and student organization rosters and produce engagement reports for the Dean of the College of Undergraduate Studies and VP of Student Affairs

Hult International Business School – Recruitment Marketing Coordinator
Jul. 2015 – Jul. 2017

  • Plan recruitment events, such as information sessions, webinars, and school tours in Latin & North America including booking professors/speakers, venues, hotels, flights, creating itineraries, and menus
  • Manage the school’s event website
  • Maintain Salesforce campaigns and reports updated with upcoming events, email deployment schedules, and student information
  • Keep inventory of all marketing materials in Miami and Boston office and distribute them to all recruiters and educational fairs
  • Create mass marketing emails in English and Spanish for all events and interviews using HTML coding that are sent to over 100,000 students and alumni

Engine Shop Agency – Intern
Jan. 2015 – May 2015

  • Help create digital content for business pitches for the likes of Mercedes Benz, Shape Magazine, Billboard Magazine, and Express Inc.
  • Budget, order, and keep inventory of materials for marketing events for Veuve Clicquot and Bacardi
  • Work experiential marketing events helping with set up, managing guest lists, directing celebrities and influencers, and working with parking
  • Perform office duties like answering phone calls, scheduling meetings, faxing invoices and ordering supplies

Roaring Concepts – Marketing Specialist                                                              
Dec. 2013 – Dec. 2014

  • Work with a marketing team of 5 on various business campaigns
  • Create digital content and marketing strategies for local businesses
  • Managed marketing campaign for Pooches in Pines, a non-profit organization in Pembroke Pines, including social media plans and website updates
  • Produce packages for company sponsors

ULTA Beauty – Lead Cashier/Beauty Advisor                                                          
June 2013 – Aug. 2015

  • Supervise a team of ten cashiers
  • Spearhead store’s fundraising initiatives with the Breast Cancer Research Foundation
  • Liaison between the different departments of the store, including the salon, Benefits Cosmetics Brow Bar, Dermalogica Skin Specialists, and other brand representatives that visited the store (Anastasia Beverly Hills, BareMinerals, Dermablend, It Cosmetics, Living Proof, Smashbox, Urban Decay Cosmetics, etc.)
  • Aid task personnel with ad set changes and stock

Published Works

Harness Magazine
Isolation, a poem. Harness Magazine. March 2020.


Education

Certificate in Digital Marketing for Marketing Professionals – Completed in Oct. 2020
Specialized in: Advanced SEO, Advanced Web Analytics, Advanced Website Conversion Rate Optimization, Advanced PPC, Programmatic Buying, Display Advertising, Social Media, Mobile Marketing, and Email Marketing.
University of Georgia, Atlanta, GA

B.B.A., Marketing – Graduated 2017
Florida International University, Miami, FL


Skills & Certifications

  • Speak, read, and write Spanish (fluent), conversational French
  • Proficient in programs like:
    • All Microsoft programs
    • Customer Relationship Management (CRM) systems
      • Salesforce
      • Radius by Campus Management
    • Email Service Providers (ESP)
      • ExactTarget
      • Radius by Campus Management
    • Enterprise Resource Planning (ERP) systems
      • Banner by Ellucian
    • Web Content Management Systems
      • WordPress
      • Wix
      • Cascade
    • GradesFirst
    • Adobe Photoshop and Adobe Lightroom
  • Knowledgeable in:
    • HTML
    • Photography and DSLR cameras
    • Graphic Design
  • Google – AdWords & Analytics Certified
  • HubSpot Academy – Social Media Certified

Activities & Organizations

Order of Omega (Greek Leadership Honor Society) – Alpha Omicron Class      

  • Top 3% of the campus’ Greek population who have attained a high standard of leadership

Mr. and Miss FIU Scholarship PageantRecruitment and Education Chair; Special Events Coordinator

  • Responsible for organizing and executing the annual pageant, scholarship fundraisers, and Send-Off Parties
  • Coordinate promotional events at two campuses’ in efforts to advance titleholder’s philanthropies  
  • Responsible for spearheading contestant recruitment campaign
  • Coordinate educational workshops for contestant development and work with candidates to complete pageant requirements prior to competition                                               

Alpha Chi Omega (Kappa Upsilon) Founding Member; Twitter Marketing Chair

  • Help create marketing campaigns and web content for recruitment, market fundraising events, and spread awareness for local philanthropies, specifically Domestic Violence Awareness

Student Programming Council (MMC)General Member

  • Program events for FIU students and it’s community, including: comedy shows, movies, concerts, & lectures

FIU Panhellenic CouncilRho Gamma/Recruitment Counselor

  • Help market formal recruitment and meet a registration goal of 600, be a mentor to a group of 12 girls as well as educating them, and run a 6-day recruitment process that lasted 12 hours every day