As a content strategist for Florida International University, one of my main goals was to create a social media presence for the Chapman Graduate School of Business … More Starting a Business LinkedIn Page
Despite the fact that women now receive the majority of college degrees in the U.S. across every category—from bachelor’s to doctorates—women in the workforce have been historically underrepresented, specifically in leadership roles … More Women in Finance: A challenge and an opportunity.
One of my main assignments as a content strategist for FIU was taking steps towards creating social media channels that were exclusively for the graduate school of business … More Creating a YouTube Channel
While it may seem easy to create an account and start posting – you need a plan if you’re going to grow a successful, follower-filled, engaging account … More Starting a Social Media Account from Scratch – Creating a Social Media Plan
Whether you’re starting a content journey or in a creative rut, I have some ways to generate hundreds of content ideas for written content … More Brainstorming Content Ideas
Need a free content calendar template? No worries … More Free Social Media Content Calendar Template: Learn How to Batch and Optimize Content
Welcome to the first edition of “A[d]s Seen in Miami,” where I’ll talk about some of my favorite advertisements I’ve spotted around South Florida … More A[d]s Seen in Miami – 001
Twitter is definitely a platform that doesn’t receive as much credit as it should. Twitter makes way for genuine engagement and once you leverage it correctly, you’ll see great results … More How to Leverage Twitter in Your Marketing Plan
What makes influencer marketing work? And how can it go terribly wrong? … More Influencer Marketing: Is It Worth It? The Pros and the Cons.